Jul 25 — Twitter’s iconic blue bird logo has been replaced. Now, the Twitter website sports an ‘X’ as its logo. World’s richest billionaire and Twitter CTO Elon Musk announced the change over the weekend. It’s already live on the website.

What happened

In a tweet from early Sunday morning, Musk wrote that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” Approximately 24 hours later, a stylized, black-and-white X appeared where the blue bird logo used to exist.

The new ‘X’ logo is an ‘interim’ logo, meaning that another logo change is likely to occur in the future. Late on Sunday, Musk updated his profile picture to display the new Twitter logo. Twitter’s official account @Twitter has also been updated with the new logo.

Twitter to ‘X’

In a recent reply to a user, Musk hinted that people should refer to Tweets as “x’s”. Here’s why: “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” said Twitter CEO, Linda Yaccarino.

Twitter’s brand changes

Changes to the Twitter brand come days after Musk noted that the company is still in “negative cash flow” because of a “~50% drop in advertising revenue plus a heavy debt load.”

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